More people are asking ChatGPT, Gemini, Perplexity and Google’s AI Overviews for local recommendations: “who’s a good roofer in Ogden?” or “best family dentist near Layton.” These tools don’t pick businesses at random. They pull from websites, reviews, listings and articles that clearly describe what a business does and where.
What AI tools seem to rely on
- Clear, consistent business info across your website, Google Business Profile and major directories.
- Reviews that mention specific services and locations.
- Pages that directly answer questions: what you do, where you work, what it costs, how long it takes.
- Mentions on other trusted sites: local news, chambers of commerce, industry associations, “best of” lists.
Five things to do now
- Write a plain-English “about” section on your homepage: who you are, what you do, which cities you serve.
- Add an FAQ to each service page with the real questions customers ask on the phone.
- Use structured data (LocalBusiness and FAQ schema) so machines can read your info reliably.
- Ask for detailed reviews. A review that says “they replaced our water heater in North Ogden the same day” is far more useful than “great service.”
- Get listed where locals look: the Ogden-Weber Chamber, industry directories and local publications.
Good SEO and AI visibility mostly overlap
The good news: the things that help you show up in AI answers are the same things that help you rank in Google. Clear, accurate, helpful information about a real business wins in both places.
See how you show up today
We’ll check how your business appears in Google and the major AI assistants as part of a free audit.